Deck feedback for Urdaten

This is Second Opinion, a newsletter created by Hustle Fund, where we weigh in (with our second opinion) and give tactical advice on founder situations.

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Today’s Edition

VCs don't just skim decks, they screenshot them, text them, WhatsApp them to friends for second opinions.

So every slide has to earn its place. Every word has to pull its weight. And your ICP, it better be crystal clear.

✨Today's episode: the ingredients behind every great early-stage deck.

In this episode, Eric Bahn, Hustle Fund co-founder, and Jose Gadea, Hustle Fund Venture Fellow, walks us through a real-life pitch deck and breaks it down:

• Focus: pick one ICP and one problem. A solo lawyer and a Fortune 500 CIO are not the same customer. Pick your wedge and own it.

• Clarity: every slide needs a headline that reads like a sentence, so an investor can scan your deck in 60 seconds and still get 70% of the story.

• Show, don't tell: swap the walls of jargon ("living ontology," anyone?) for a 30-second GIF or video that makes your product click instantly.

They also tackle the elephant every AI founder forgets to address (hint: it rhymes with "Shmod" and "ShmatGPT") and why vertical AI plays are beating horizontal platforms right now.

If you can nail those, you stop being another deck in the pile and start being a meeting on the calendar.

Here's the episode:

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 PS: Trying to create the perfect pitch deck? This is for you.

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