Airbnb seed deck

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📰 Today’s Edition

Airbnb is a goliath. A beloved brand used by everyone from college students going on spring break, to families planning vacations, to Baby Boomers going abroad. A household name that revolutionized the way we travel.

But before they were a $75B household name... they were a dinky little startup just trying to get an investor meeting.

✨ In today’s edition of Second Opinion, we’re going to look at the 2009 deck the Airbnb founders used when they were raising $500k. Watch the episode here or keep reading for a sneak peek into what we’ll cover.

This is Second Opinion, a newsletter created by your friends Deck Doctors and Hustle Fund, where we give tactical advice on how to create the perfect pitch deck.

What we cover in this episode

In analyzing the deck’s strategy, Alex from Deck Doctors finds that the founders focused heavily on market validation, go-to-market strategies, and strong branding.

Communicating a value prop effectively is incredibly hard. And the fact that the Airbnb founders did it during a recession – when VC dollars were sparse – is a spectacular feat.

Basically… we can all learn a lot from their strategy. Especially when it comes to:

• building credibility through user testimonials

• positioning Airbnb and its competitors

• product iteration based on feedback

• market validation

• creating clarity around the problem and solution

• leveraging storytelling and branding as it relates to customer adoption

Watch the episode here. It’s awesome.

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If you want your deck reviewed and featured in Second Opinion, fill out this form.

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PS: Trying to create the perfect pitch deck? This is for you.

See ya in two weeks!

– Kera, Alex, and Mark