Using a rubric to score your pitch deck

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📰 Today’s Edition

I don’t want to overstate this but… today’s Second Opinion video might be my favorite so far.

You can watch it here. Or keep scrolling for more details.

Investors use a rubric?

In today’s episode of Deck Doctors, Alex uses a rubric (yes, he’s had one this the whole time) to judge a deck.

This is a strategy that many venture capitalists use to determine whether or not to take a meeting. After reviewing a deck, the VC will score the startup on a bunch of categories. If the score is high enough, they’ll take the meeting.

Alex’s rubric is pretty standard for early-stage startups. It judges:

  • Problem

  • Timing

  • Product

  • Market

  • Team

  • Traction

Alex sprints through the deck at the speed of investor, then compares that to the rubric to see how the company scored.

Simple, but insanely effective. I watched on 1.25x speed (don’t tell Alex).

Here’s the episode:

The Patient

Today’s patient is Fixle, a home management platform. It’s an AI-powered solution that helps homeowners manage their appliance repairs and maintenance with ease.

Want a second opinion on your deck?

If you want your deck reviewed and featured in Second Opinion, fill out this form. Or drop a link to your deck in the video comments and the Docs will reply there.

PS: Trying to create the perfect pitch deck? This is for you.

See ya in two weeks!

– Kera, Alex, and Mark